|
|
Cavalry of One is the result of a chance meeting between an 85 year old motorcyclist and an impressionable young rider.
Intent on helping the aging rider, Kris Growcott created a brand that he hoped would reflect the spirit of the riding community. His intention was not only to provide much needed funds to the octogenarian, but more importantly to connect Doug to riders across Australia for the entirety of his journey . Using his own funds, Kris designed and produced a small product range and website and on 27 September 2010 launched Cavalry of One via Facebook. Two weeks later the octogenarian set off with over 1000 fans keen to watch his progress. On 16 November 2010, Doug returned to Melbourne and completed his ride with an ABC television crew in tow and 2700 Facebook fans keen to cheer him across the line. In the space of 7 weeks, Cavalry of One sold over $7,500 worth of T-shirts, paid for almost all of Doug's fuel and accommodation costs, rallied over $9,600 in product sponsorship, gained mention in almost every motorcycle forum in Australia, was written up in numerous local papers and will be the subject of a full episode of the popular ABC series, Australian Story in early 2011. Cavalry of One is testament to the strength of the Australian spirit, the giving nature of the riding community, and to the value of social media. To see the website that got Doug around and buy one of the limited T-Shirts, click on the Cavalry of One "C" below:
To become a part of Cavalry of One, please visit the facebook page via the following link:
If you would like to find out more about Cavalry of One you can contact Kris via his website an the following link:
|
|
In
the late 80's Doug Sunderland was diagnosed with
prostate cancer and within a decade had lost the love of
his life. In his words, he "went down and nutty
for 15 months" until his doctor said “get on your bike
and ride before it's your turn!" 12 years, 19 countries
and thousands of kms later Doug's health was sadly
failing, however he was resolute in undertaking another
adventure...to ride one more time around the coast of
Australia.
